People are everywhere. That’s why being persuasive determines how effective we are. Where we live, what we do, and even who we love involves influence on one level or another. And by learning the art of “dealing with and convincing people to do what you want them to do”, we can instantly improve our lives.
With so much information around us and so many decisions to make every single day, there isn’t enough time to evaluate everything rationally. And so we rely on subconscious shortcuts to make things easier.
This is why, as irrational beings, we’re susceptible to mental triggers. “People are definitely more likely to believe what you say, based on logic,” Mascetta admits, “but ultimately it is their emotion that will move them to take action.”
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