By Timothy Ferris,
Excerpt from The 4-Hour Work Week
I had to bribe them. What other choice did I have?
My lecture at Princeton had just ended with smiles and enthusiastic questions.
At the same time, I knew that most students would go out and promptly do the opposite of what I preached. Most of them would be putting in 80-hour weeks as high-paid coffee fetchers unless I showed that the principles from class could actually be applied.
Hence the challenge.
I was offering a round-trip ticket anywhere in the world to anyone who could complete an undefined “challenge” in the most impressive fashion possible. Results plus style. I told them to meet me after class if interested, and here they were, nearly 20 out of 60 students.
The task was designed to test their comfort zones while forcing them to use some of the tactics I teach. It was simplicity itself: contact three seemingly impossible-to-reach people—J Lo., Warren Buffett, Bill Clinton, J.D. Salinger, I don’t care—and get at least one to reply to three questions…
Of 20 students, all frothing at the mouth to win a free spin across the globe, how many completed it?
Exactly… none. Not a one.
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