As if you needed another reason to aim high: Ambition makes you happier, says new research. People who set themselves ambitious goals tend to be more satisfied than those with lower expectations, says a study published online in the Journal of Consumer Research.
University of California-Riverside professorCecile K. Cho conducted two experiments, one involving stock-picking and another involving puzzles, to compare people who set ambitious goals to those who set more conservative goals. She then measured the level of satisfaction with the achieved goals, and found those who set high goals for themselves were happier in the long run.
"The moral of the story is don’t sell yourself short," Cho said. "Aim high."
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