By Rosie Mestel
Los Angeles Times
In their battle against the bulge, desperate dieters have tried drugs, surgery, exercise, counseling, creams and even electrical fat-burning belts.
Now some psychologists have a new idea: Lying.
A team led by psychologist Elizabeth Loftus of the University of California, Irvine, found that it could persuade people to avoid fattening foods by implanting unpleasant childhood memories about the food — even though the event never happened.
In a paper published in Tuesday's edition of the Proceedings of the National Academy of Sciences, the team said it successfully turned people off strawberry ice cream and, in earlier studies, it has done the same with pickles and hard-boiled eggs — in each case, by manipulating the subjects to believe the foods made them sick when they were children.
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