Sunday, April 28, 2019

Persuasion 101 for Fun and Profit

Reinvent Yourself
This is what happened. The guy got a $10 million offer for his business, which was a mental health facility for teenage drug addicts.

He had nothing in the bank. “Should I take it?” he asked me.

Maybe I owned a small part of the mental health facility.

I said, “Don’t take $10 million. Let me sell your mental health facility.”

I had no idea, not the slightest clue, how I would sell a mental health business. I knew nothing about mental health.

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