Dopamine is one of the main chemicals released in the brain when something pleasurable occurs. It regulates motivation — sending the signal, “This makes me happy!” — whether it's alcohol, drugs or a cup of coffee.
Now consider this: It sends that signal before you've ever even touched the object. It sends it when you sit down at the restaurant and consider which wine you're going to order.
Dopamine is released when you see a picture of french fries.
This is where you have a great opportunity to outsmart your brain. If you see a trigger, rather than acting on it take a step back and think through the urge; recognize the options available to you.
Make a choice using your logical, conscious mind rather than the impulsive, emotional unconscious mind.
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