By Leo Lewis, Times Online
“Well . . . I can definitely feel a bit of adrenalin,” says Yukari Sendo, savouring the mobile phone ringtone like a fine wine, “but it really doesn’t make me want to do any housework.”
She flicks through a menu of alternative tunes and settles on one that offers to improve her skin tone through the power of alpha-waves.
Ms Sendo and her friend Ayaka Wakabayashi are among an army of young Japanese drawn to the allure of “therapeutic ringtones” — a genre of melodies that promises to ease a range of day-to-day gripes, from chronic insomnia to a rotten hangover.
Japan is no stranger to bizarre phone fads but the popularity of the ringtones is perhaps surprising given the flimsiness of the science behind them.
Much of the tones’ credibility rests in the solid reputation of Matsumi Suzuki, the head of the Japan Ringing Tone Laboratory, an eight-year-old subsidiary of the Japan Acoustic Laboratory.
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