Source: New York Times
Within a broader movement known as "full-sensory branding," the practice of scent marketing -- using specially formulated fragrances to make you buy unrelated products and services -- is on the rise. Smell, it is said, has an unrivaled power to evoke emotion, and this power can be harnessed to boost sales.
Hundreds of companies already set your mood with piped-in aromas, in everything from real estate show rooms to shoe stores. Advertising Age named the practice one of the top 10 trends to watch in 2007. ScentAir, a producer of aroma-marketing systems, stated their business quadrupled between 2005 and 2006.
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