Magic Words That Make You Rich

By Ted Nicholas
Author of "Magic Words That Make You Rich"

The words with which you communicate determine the quality of your life. This is true whether communicating with others or with yourself. Especially with yourself.

The impact of words actually causes measurable biological changes in ourselves. And in others. Words are stored in our conscious and subconscious minds. We think in words.

Certain words incite many emotions and subsequent actions. Words have the power to induce someone to laugh, to cry, to be kind, to be loving, to be cooperative, or to buy. Or be unkind, angry, or irrational.

Whether words are written or spoken, they have enormous power. Of course, when words are spoken, the added factors of voice timbre, emphasis, emotion . . . all have the potential to cause even more impact.

This book offers many concrete examples of using simple words to produce certain results. This may sound like a form of manipulation. Actually, it is. But, here is the important distinction that needs to be made. Manipulation can be either positive or negative. I define negative manipulation in this context: the use of words that causes others to act for the benefit of the communicator. Positive manipulation is when certain words tend to cause responses that are of mutual benefit to the speaker or writer and the person with whom you communicate.

The techniques I’ll reveal to you have all been developed in a win/win context.

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