There's only one sure way to get anything you want in life... and that is with the cooperation of other people.
Without the cooperation of others, you'd never get a job, go out on a date, or have any friends. In order to gain cooperation, you have to use persuasion to get it.
Most people try to persuade others by rationalizing with them. Doesn't always work. Sometimes they try to argue with someone to get what they want. That won't work.
But smart people learn something about the art of persuasion and learn to give the other person something valuable in the exchange.
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