Thursday, January 17, 2013

Go With Your Gut: Study Says Intuition Works

Decision-making is an inevitable part of the human experience, and one of the most mysterious. For centuries, scientists have studied how we go about the difficult task of choosing A or B, left or right, North or South -- and how both instinct and intellect figure into the process. Now new research indicates that the old truism "look before you leap" may be less true than previously thought.

In a behavioral experiment, Prof. Marius Usher of Tel Aviv University's School of Psychological Sciences and his fellow researchers found that intuition was a surprisingly powerful and accurate tool. When forced to choose between two options based on instinct alone, the participants made the right call up to 90 percent of the time.

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