Wednesday, September 30, 2009

Subliminal Advertising Proven to Work

By Richard Alleyne, The Telegraph

Researchers found that briefly displaying words and images so quickly that people do not even consciously notice, does nevertheless change their thinking.


They found it was particularly effective with negative images and words which could alter a person’s mood.


The phrase subliminal advertising was coined in 1957 by the US market researcher James Vicary, who said he could get moviegoers to “drink Coca-Cola” and “eat popcorn” by flashing those messages onscreen for such a short time that viewers were unaware.


His claims led to fears that governments and cults would use the technique to their advantage and it was banned in many countries, including the UK.


Vicary later admitted he had fabricated his results.


But more than 50 years on British researchers have shown messages we are not aware of can leave a mark on the brain.


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