By Roger Dooley
Source: NeuroscienceMarketing.com
It’s no surprise that movies can light up the brain. After all, they can surprise or frighten us, makes us laugh or cry, create suspense, and much more. What IS interesting from a neuromarketing standpoint is that different directors, content, and styles have a big influence on whether the brain activity of the viewers is similar or dissimilar.
Using advanced functional imaging methods, New York University neuroscientists have found that certain motion pictures can exert considerable control over brain activity. Moreover, the impact of films varies according to movie content, editing, and directing style…
CLICK HERE TO READ THE FULL STORY
No comments:
Post a Comment