Thursday, May 22, 2008

Music Changes How Your Brain Tastes Wine

Source: BBC

Playing a certain type of music can enhance the way wine tastes, research by psychologists suggests.


The Heriot Watt University study found people rated the change in taste by up to 60% depending on the melody heard.


The researchers said cabernet sauvignon was most affected by "powerful and heavy" music, and chardonnay by "zingy and refreshing" sounds.


Professor Adrian North said the study could lead retailers to put music recommendations on their wine bottles.


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