By Roger Highfield
Science Editor, The Telegraph
Bad news for hard pressed workers: a subliminal "pep talk" can make people work harder, even though they do not realise it.
Flashing up motivating words for an instant on a screen can make people try more, according to Prof Henk Aarts of Utrecht University, Netherlands.
The professor is using this method to study human limits, for instance to uncover the true abilities of an athlete. "I am interested in what the mind can do for us, without us knowing it."
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