Source: BBC
The brain does register subliminal images even if a person is unaware they have seen them, UK researchers report.
The research, in Current Biology, suggests subliminal advertising is probably effective.
The practice, which was first used in the 1950s, has been banned in the UK, but is still permitted in the US.
Using brain scans, a team from University College, London, showed people only registered the images if the brain had "spare capacity".
Subliminal images may be contained in other information, which people are aware of receiving.
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