By Alan Tutt
Creator of "Keys to Power Persuasion"
Power Persuasion is about taking advantage of the natural ways in which people think and letting your prospect persuade themselves.
One of the secrets of power persuasion is that people don't always think everything through as thoroughly as they should. In many cases, we use "rules of thumb", which are called "judgmental heuristics" in psychology.
These are usually reliable and will normally point us in the right direction with a minimum amount of investigation.
One of the judgmental heuristics that many people have is that women with blonde colored hair are 1) more fun, and 2) less intelligent. As with many judgmental heuristics, the truth doesn't always match with the rule.
Somewhere along the line, however, intelligent blondes found that the impression could be used effectively to their benefit, and they developed a persuasion technique that is quite impressive.
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