By Autumn C. Koerbel,
AskMen.com
Although you might not realize it, subliminal messages are probably being used on you. Used mainly as advertising tools, such messages are designed to be relayed without their targets ever being conscious of them.
Because of this, their use is banned in most major countries. Nonetheless, subliminal messages continue to be disseminated throughout the media world, deceiving those who encounter them.
Subliminal messages were apparently first unleashed on the American public in the 1950s by James Vicary, an advertising executive. Vicary performed a study at movie theaters in which the words "Drink Coca-Cola" and "Eat Popcorn" were flashed on the screen, yet so quickly that the unwary audience didn't consciously notice them. Vicary claimed that sales on popcorn and Coke accordingly soared at the concession stands, jumping 57.7% and 18.1% respectively. Although no substantial results were demonstrated, this story has been around for over 50 years.
Subliminal messaging can be defined as the use of a signal or message designed to pass below the normal limits of perception. These messages are typically undetectable to the naked eye or ear, cloaked from the conscious mind and yet perceived unconsciously.
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