By Hirini Reedy
Author of Maori Secrets for Modern Life
The words you see on-screen trigger subconscious responses. Dark images penetrate your mind. Your heartbeat increases slightly. Your muscles tighten. Like a warrior advancing to combat, you prepare to engage with your market. Ready, aim, fire. You send an email!
Everyday, military metaphors are projected across our computer screens. Guerrilla marketing. Market penetration. Global domination. Competitive intelligence and more. How do you approach your marketing, your business? At the end of the day, do you feel like you have been in battle? Suffering battle fatigue.
War is just metaphor for the application of force. By understanding the nature of war, you can apply this understanding to business. You can apply the principles of war with elegance or with crudeness. It is like knowing the difference between a charging gladiator and a meditating warrior-monk.
Here are some warrior secrets that have been derived from traditional Maori martial arts and modern military tactics. Adapt and apply some of these principles into your life and business.
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