Monday, August 04, 2014

How to Persuade Anyone of Anything in 10 Seconds

You're on the most important elevator ride of your life. You have ten seconds to pitch -- the classic "elevator pitch".

Love or Hate. Money or Despair. And you may never get this chance again. As PM Dawn says, "I feel for you. I really do."

There are books about this. But don't waste your time. They are all garbage.

I've been on both sides of this equation. I've had people pitching me.

But mostly, I've been scared and desperate and afraid to ask someone to give me, want me, love me, all in the space of an elevator ride or in the time it takes one to ride an elevator.


No comments: