Sunday, May 23, 2010

Are Tobacco Companies Still Using Subliminal Advertising?

Source: Real Subliminals

Recently formula one team team Ferrari has fallen under the spotlight for a possible subliminal advertising campaign with Marlboro.

There is a new “logo” of a barcode which seems to echo imagery used on a packet of Marlboro cigarettes. This barcode appears on the car itself (one of which is actually titled formally “The Scuderia Ferrari Marlboro”) and also on the overalls over the drivers of this team right next to the Ferrari logo.


Now subliminal advertising is banned within TV media and advertising so this is bad enough, but to make it worse Marlboro are obviously a tobacco company, and tobacco advertising has been banned since 1999 within formula 1.


However despite this Marlboro still have financial investment in the Ferrari team until 2011 (apparently worth approx $1billion over a ten year period), and it is not entirely clear what they are getting in return.. until this new “barcode” appeared recently.


READ THE FULL STORY HERE...

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