By Tom Krazit
Source: CNET News
Science has proven, once again, that advertising is effective. Who knew?
Researchers from upset-destined Duke University (fill out those brackets, people) and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo.
In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because people don't have time to raise their anti-ad defenses.
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