They Want to Beam Ads Directly Into Your Brain

Sky Deutschland has developed technology to transfer adverts from train windows directly and silently into commuters' heads.

Passengers leaning their head against the window will "hear" adverts "coming from inside the user's head", urging them to download the Sky Go app.

The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google's Glass headset, to pass sound to the inner ear via vibrations through the skull.

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