How to Change Minds: 20 Persuasion Tricks

Perfection is hard to achieve in any walk of life and persuasion is no different. It relies on many things going just right at the crucial moment; the perfect synchronisation of source, message and audience. But even if perfection is unlikely, we all need to know what to aim for.

To bring you the current series on the psychology of persuasion I've been reading lots of research, much more than is covered in recent posts. As I read, I noticed the same themes cropping up over and over again.

Here are the most important points for crafting the perfect persuasive message, all of which have scientific evidence to back them up.

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Program Your Own Mind or Others Will Program You

Source: MindCastr

A lot of people ask me for my opinion on subliminal messaging. I'm kind of an expert in this area because I have studied it for about 30 years now.

Over the past half century various studies have proven that subliminal messages really do have an affect on people's behavior. It became so powerful that it was added into advertising for years, but then the research started showing that it was a little too effective and the government got scared, so it was banned from advertising. You couldn't use it legally.

However, that's not true anymore because it is still being done today. It's being done in music videos, movies, and television shows. All types of subliminal advertising are being used and it absolutely 100% works and there is a whole technology behind it.

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