By Surfdaddy Orca / Source: HPlusMagazine
Neurotechnology is a somewhat daunting term used to describe a wide range of technologies. At MIT, there is a flurry of research dollars going into diagnostic imaging of the brain through methods such as functional Magnetic Resonance Imaging (fMRI), neuropharmacology (drugs, including painkillers and antidepressants, that affect brain and nervous system functioning), enhancements or replacements for sensory or motor systems (cochlear or retinal implants, "smart" prosthetics) and neurostimulation through implanted electrodes to treat diseases such as Parkinson's or to restore mobility to paralyzed patients.
This can be pretty esoteric stuff for a lay reader. But Zack Lynch's new book The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009) does an excellent job of laying out the scientific impact of neurotechnology on such diverse areas as financial markets, law enforcement, politics, advertising and marketing, artistic expression, and warfare.
It is written in language that should be comfortable for Wall Street financiers, marketeers, scientists, software developers, artists, theologians, and even poker players -- as well as any reader of popular science interested in where technology is going.
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